If you are looking for a domain name, you have already created a website. The most obvious choice will be the name of your company or business but you should not limit your choices. Choosing the best domain can bring greater traffic and revenue for your site.
Setting up a website requires just one domain. However, this doesn’t imply that you cannot have more domain names directed towards your website. In fact, try to look for domains that bring visitors who type variations of your domain name and go to your competitors. Also, you must ensure that you use keyword rich domains for making your marketing campaign even more powerful.
The primary domain name of your site can be your business name. People must be able to remember it and relate it with your products or services. If you are targeting customers in a particular country, opt for a country specific domain name. This indicates the presence of your business in the country of extension as well as increases the confidence of customers located in that area.
Websites that are targeting a global market should not use a country-specific domain extension. This may discourage people from other countries to explore your products and services, as these appear foreign to them. In order to attract both domestic and international customers, buy country specific as well as .com extensions. These can direct to the same site, showing separate domains to different audiences.
Remember that a short domain name can be recalled easily and has lesser chances of being mistyped. However, it is more important to choose a domain that represents your business, be it long or short. You can also use initials to shorten the domain name and make it easier to remember.
Secondary domain names serve the purpose of directing people who type your domain name incorrectly to your site. These can also be used to target users who search for your products on the web. All kinds of spelling variations are covered by secondary domains. It is best to avoid using hyphens in your primary domain to avoid incorrect typing by potential visitors. These can be used sparingly in secondary domain names.
When you decided to purchase primary as well as secondary domain names, it is time to know how these can be used for maximizing the impact of your online business. Some of these tips can be used for effective results:
1. Use the primary domain for setting up your site and display it on your correspondence with customers.
2. Secondary domains can be linked with your website through the technique of URL forwarding. This is also called domain redirect, URL redirect and domain forwarding. Domain masking allows you to have the secondary domain appear in the browser.
3. Domain names with variations of your primary domain can be set up to generate additional traffic for your site. Domain names with good keywords can be used to list your site in relevant online directories. The benefit of this technique is derived when searchers see the keywords in your domains as they get lists in search results.